Who is Bu Salem? | Al-Munayes Tea

Al Munayes, launched a new tea bag product that was in dire need for brand awareness. Following the dissolution of the Kuwait parliament in 2016, news of the upcoming elections inspired us to create a fictitious candidate and use that as a platform for our message. While everyone was fighting for a seat in parliament, Bu Salem stood for what was important - good tea. Not only did people believe he was a real candidate but Al Munayes tea was at the forefront of conversations. 4.6 million impressions, 48% engagement rate, and over 580,000 video views all within a 14-day campaign period.